Course Overview

Email Marketing

Course Overview
Email marketing remains one of the most effective ways to engage customers and promote business growth. This course at Surat Digital Marketing School focuses on the strategies and tools necessary for successful email marketing campaigns. Learn how to create impactful email content, build subscriber lists, and use platforms like MailChimp to grow your business and enhance customer engagement.

What You’ll Learn:

• Introduction to Email Marketing: Understanding the fundamentals and why email marketing is crucial for businesses.
• Email Marketing Software: Explore the tools available to create and manage campaigns.
• MailChimp: Learn the pricing structure, features, and how to maximize your results using this powerful platform.
• Subscriber List Creation: Discover the best practices for building and maintaining an effective email subscriber list.
• Campaigns and Newsletters: Master the art of creating compelling email campaigns and designing engaging newsletters.

Syllabus:

• What is Email Marketing?
• Why Email Marketing is Needed?
• Overview of Email Marketing Software
• Email Marketing Goals
• Introduction to MailChimp
• MailChimp Pricing Structure
• Email Marketing Strategy
• Creating a Subscriber List
• Integration of Forms on Websites
• Importing Subscribers into Lists
• Types of Email Marketing Campaigns
• Creating an Email Campaign
• What is a Newsletter?
• Designing a Newsletter