Course Overview

Pay Per Click (PPC)

Course Overview:
This course is designed to help you master the essentials of Pay Per Click (PPC) advertising, enabling you to drive targeted traffic and maximize conversions through paid campaigns. Whether it’s Google Ads, social media platforms, or display networks, you’ll learn the strategies and tools required to run successful PPC campaigns.

What You’ll Learn:

• Introduction to PPC Advertising: Understand the basics of PPC, how it works, and its impact on digital marketing strategies.
• Keyword Research & Selection: Learn how to choose the right keywords for your campaigns to attract the ideal audience.
• Setting Up PPC Campaigns: Step-by-step guide to creating, managing, and optimizing your PPC ads on different platforms.
• Ad Copy Creation: Craft compelling, high-converting ad copy that grabs attention and drives clicks.
• Budget Management & Bidding: Understand how to manage your advertising budget effectively and optimize bidding strategies.
• Landing Page Optimization: Learn the importance of landing page relevance and optimization to boost conversions.
• A/B Testing Ads: Discover how to run A/B tests to improve the performance of your PPC campaigns.
• Analyzing Campaign Performance: Utilize PPC analytics tools to measure key metrics and optimize your ad strategy.
• Retargeting Campaigns: Learn how to bring back potential customers with retargeting techniques.
• Maximizing ROI: Best practices for ensuring your PPC campaigns yield the highest return on investment (ROI).

Syllabus:

1. Introduction to Pay Per Click Advertising
2. Importance of PPC in Digital Marketing
3. Keyword Research and Ad Copywriting
4. Campaign Setup and Bidding Strategies
5. Budget Management and Optimization
6. Landing Page Optimization for PPC
7. A/B Testing and Ad Performance Tracking
8. Using Analytics for PPC Campaigns
9. Retargeting and Conversion Optimization
10. Best Practices for Maximizing ROI