Course Overview

Google Analytics

Course Overview
This module will cover the essential aspects of Google Analytics and its role in digital marketing. You will learn how to set up and use Google Analytics to track website performance, understand visitor behavior, and optimize your digital marketing strategies. Gain insights into creating a website, improving its ranking, increasing traffic, and analyzing user data.

What You’ll Learn:

• Introduction to Google Analytics: Understand the fundamentals of Google Analytics and its importance for digital marketing.
• Setting Up Google Analytics: Learn how to create and configure a Google Analytics account.
• Understanding Key Metrics: Explore bounce rate, real-time analytics, audience insights, and other critical metrics.
• Analyzing Traffic Data: Discover how to check and interpret various statistics related to website traffic.
• Demographics and User Segments: Learn about demographics, language, system, and mobile data in Google Analytics.
• User Flow Analysis: Understand how to track and analyze user flow through your website.
• Acquisition Metrics: Discover what acquisition means and how to measure it effectively.
• Search Console Integration: Get a glance at how Search Console integrates with Google Analytics.
• Goals and Conversions: Learn about setting up and tracking goals and conversions to measure success.
• Funnels and Their Importance: Understand the role of funnels in analyzing user behavior and conversion paths.

Syllabus:

• What is Google Analytics?
• Importance of Analytics for Business
• Introduction to Google Analytics
• Setting Up Google Analytics Account
• Understanding the Bounce Rate
• Real-Time Analytics
• Audience Insights
• Checking Statistics
• Demographics in Google Analytics
• Language Data in Google Analytics
• System and Mobile Data in Google Analytics
• User Flow Analysis
• Acquisition Metrics
• Measuring Acquisition
• Search Console Integration
• Understanding Goals and Conversions
• Setting Up Funnels
• Importance of Funnels